On July 4, 2026, the government of Nepal approved the National Advertisement Policy 2026 to modernize the advertising sector. According to *The Rising Nepal*, the policy targets traditional media, social platforms, and artificial intelligence.
Key measures include strict regulations on AI-generated content and deepfakes to prevent deception. The policy links advertising spending to the tax system and establishes minimum ad rates. Companies promoting national goods will receive incentives, while foreign product sellers must fund consumer awareness programs.
Furthermore, the mandate requires influencers to disclose promotional content and prohibits discriminatory advertising. The government aims to boost the sector’s contribution to GDP, generate employment, and protect consumer rights.
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